How do you tell if cookies are homemade versus store bought? They come in all shapes and sizes, not standard sized perfect circles. I don’t know about you, but I look for those imperfections in homemade cookies.
Wabi-sabi is a Japanese concept that teaches us to find beauty in life's imperfections, like the rustic charm of a weathered wooden table, the unique crackle in a beloved mug, or the uneven stitching in a handmade quilt. Or imperfections in cookies.
In my career in product development, we had the tongue-in-cheek saying “if you can’t fix it, feature it!” We had a similar wabi-sabi moment that turned an apparent mishap into an unexpected discovery. Sometimes, our bottles leak in shipment. I know you hate it, and we hate it, and we’re open to solutions to prevent it (if you get one like this, let us know we’ll get you a replacement). But we noticed that these leaky bottles caused the labels to peel off.
Then, Jackie, one of our customers, tried The Bucko Cleaner on stubborn tape residue on her tile floor from a previous taped down rug, and it worked great. The Bucko seems to excel in removing tape residue, which wasn’t our plan (or we would’ve named it “The Bucko Tape Residue Remover”). But now we let our customers know: you can use The Bucko on tape residue too (check out our post on Jackie’s experience Alternate use: Removing tape residue).
So, when you encounter the imperfect, remember wabi-sabi. You might just discover beauty or an unexpected feature in the least likely places. And if that unexpected feature is one of our products, please let us know so we can “feature it”!
